Data topics

Most CPG brands lose money on the majority of their trade promotions because they don’t actually measure true incrementality or ROI—just raw lift and spend. The blog explains how AI-powered, “measurement-first” trade promotion analytics fixes this by automatically building baselines, separating real incremental volume from pantry loading and cannibalization, and running root-cause analysis on every event, not just a few. With AI agents continuously monitoring promotions, teams can catch underperforming events mid-flight, reallocate spend toward tactics that work, and move from reactive post-mortems to autonomous, in-quarter optimization.

Learn how PepsiCo is using Tellius to streamline data integration and report generation through interactive dashboards and reports, unlimited drilling and sharing, and natural language ease and self-service analytics.

There’s a growing need for CPG companies to pull together all relevant information faster decision-making. Here’s how AI-powered analytics is helping.

Data-driven decision-making is vital to CPG companies as consumer preferences and buying patterns change. Learn how self-service analytics can help.

Learn how one company increased their ROI much faster with AI-powered segmentation and targeted campaigns compared to traditional methods.