AI for Consumer Goods: Dominate the Shelf & Amplify Profits
Unify category, shopper, promotion and supply chain data to dominate store shelves, boost profitability, and capture loyal consumers
Insights Meet Action
Unify internal and external data, surface AI-powered insights, and turn confident, data-driven decisions into action—without complexity.
Break Data Silos, Unlock Commercial Insights
Seamlessly integrate retail, supply chain, and market data to uncover hidden growth opportunities, optimize trade promotions, and enhance category performance. Gain real-time insights to drive smarter, more profitable decisions in CPG.
Conversational Self-Service
Ask complex business questions across all your data using an intuitive interface. Quickly uncover key insights about sales performance, consumer behavior, or category trends in plain language.
AI-driven Automated Insights & Narratives
Continuously monitor KPIs to surface unexpected patterns and emerging opportunities. Proactively address issues—like out-of-stocks or discontinuation candidates—before they escalate, saving you time and resources.
Actions via Workflow Automation
Take your insights beyond dashboards and into action with Tellius workflow automation. From detecting underperforming SKUs or competitor price drops to optimizing promotions and shelf availability, automated triggers and real-time alerts ensure you’re not just analyzing data—you’re acting on it.
Use Cases
Dominate Your Category
Leverage AI-driven Category Management strategies. Monitor category trends across channels and geographies. Surface the optimal product assortment, pricing, and promotions to outmaneuver competitors and captivate shoppers.
Uncover Shopper & Consumer Insights
Empower your teams with deep Shopper Insights.Reveal real-time shifts in consumer preferences and buying behavior. Easily spot emerging trends, segment shoppers by demand drivers, and personalize engagement to boost loyalty.
Omnichannel Analysis
Drive consistent growth with Omnichannel Analysis.
Track consumer journeys across eCommerce, in-store, and emerging platforms. Identify which channels outperform, refine your marketing mix, and deliver seamless consumer experiences.
Net Revenue Management
Boost profitability through Net Revenue Management.
Evaluate the impact of promotions, discounts, and trade spends on overall profitability. Discover the right mix of price, product, and placement to drive sustainable margin growth.
Trade Spend ROI Analysis
Attribute incremental sales lift to specific trade promotions across different channels. Identify which promotions yield the highest return and distribute promotional budgets across brands, product lines, or regions in the most efficient way.
Promotional Effectiveness & Lift
Assess the impact of overlapping promotions, and adjust timing to prevent dilution of promotional effectiveness. Monitor and react to competitor promotions in near-real-time.
Campaign Personalization & Targeting:
Tailor promotions to customer segments (loyalty program members, high-value customers, etc.) for maximum impact.
Optimize Your Supply Chain
Pinpoint disruptions and inefficiencies in real time. Forecast demand more accurately, reduce stockouts, and streamline logistics for maximum cost savings.
Transform CPG & E-Commerce Analytics with AI-Driven Intelligence
Harness AI to integrate data, uncover deep consumer insights, and optimize decision-making across supply chain, marketing, and sales strategies.
Connect Your Critical CPG Data Sources to Power Real-Time Insights
By uniting your CRM, product analytics, marketing data, and more, you gain a complete, AI-driven view of your software and technology business—letting you rapidly understand usage trends, reduce churn, and accelerate revenue growth.
Unleash the full power of data
to insights
Breakthrough Ideas, Right at Your Fingertips
Dig into our latest guides, webinars, whitepapers, and best practices that help you leverage data for tangible, scalable results.
AI-Powered Variance Analysis for FP&A: Root Cause in Seconds, Not Days
AI-powered variance analysis automates the painful “why did we miss budget?” work that FP&A teams currently do in Excel over 3–5 days every close. Instead of testing price, volume, mix, region, and channel hypotheses one by one, an AI platform connects to ERP, planning tools, and warehouses, decomposes budget-vs-actual gaps across all drivers in parallel, and ranks the true root causes in seconds—often at dimensional intersections humans don’t check. A governed semantic layer keeps definitions for revenue, EBITDA, and variance consistent, while agentic analytics continuously monitors KPIs, triggers investigations when thresholds are breached, and generates executive-ready narratives and P/V/M breakdowns automatically. The blog explains what AI does not replace (finance judgment, strategic decisions, stakeholder storytelling), addresses common objections around messy data and trust, outlines an 8–12 week implementation path, and offers a checklist for evaluating variance analysis platforms—highlighting when this kind of AI is a strong fit for finance teams.
Why 70% of Trade Promotions Lose Money—And What AI Can Actually Do About It
Most CPG brands lose money on the majority of their trade promotions because they don’t actually measure true incrementality or ROI—just raw lift and spend. The blog explains how AI-powered, “measurement-first” trade promotion analytics fixes this by automatically building baselines, separating real incremental volume from pantry loading and cannibalization, and running root-cause analysis on every event, not just a few. With AI agents continuously monitoring promotions, teams can catch underperforming events mid-flight, reallocate spend toward tactics that work, and move from reactive post-mortems to autonomous, in-quarter optimization.
Market Access Analytics for Pharma: Detect Payer Changes Before TRx Falls
This blog explains how AI-powered market access analytics helps pharma teams spot payer policy changes—formulary shifts, new PA requirements, and tier moves—within days instead of waiting 60–90 days for claims reports. By combining a pharma-native semantic layer, data federation across formulary, claims, hub, and specialty pharmacy sources, and agentic analytics, the platform automatically investigates access issues, quantifies TRx impact, and delivers finished decks and models. The result is earlier detection, faster performance diagnosis, and field activation while there’s still time to protect scripts and pull through new access wins.
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Tellius 5.3: Beyond Q&A—Your Most Complex Business Questions Made Easy with AI
Skip the theoretical AI discussions. Get a practical look at what becomes possible when you move beyond basic natural language queries to true data conversations.
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Tellius AI Agents: Driving Real Analysis, Action, + Enterprise Intelligence
Tellius AI Agents transform business intelligence with dedicated AI squads that automate complex analysis workflows without coding. Join our April 17th webinar to discover how these agents can 100x enterprise productivity by turning questions into actionable insights, adapting to your unique business processes, and driving decisions with trustworthy, explainable intelligence.
PMSA Fall Symposium 2025 in Boston
Join Tellius at PMSA Oct 2–3 for two can’t-miss sessions: Regeneron on how they’re scaling GenAI across the pharma brand lifecycle, and a hands-on workshop on AI Agents for sales, HCP targeting, and access wins. Discover how AI-powered analytics drives commercial success.