AI for Consumer Goods: Dominate the Shelf & Amplify Profits
Unify category, shopper, promotion and supply chain data to dominate store shelves, boost profitability, and capture loyal consumers
Insights Meet Action
Unify internal and external data, surface AI-powered insights, and turn confident, data-driven decisions into action—without complexity.
Break Data Silos, Unlock Commercial Insights
Seamlessly integrate retail, supply chain, and market data to uncover hidden growth opportunities, optimize trade promotions, and enhance category performance. Gain real-time insights to drive smarter, more profitable decisions in CPG.
Conversational Self-Service
Ask complex business questions across all your data using an intuitive interface. Quickly uncover key insights about sales performance, consumer behavior, or category trends in plain language.
AI-driven Automated Insights & Narratives
Continuously monitor KPIs to surface unexpected patterns and emerging opportunities. Proactively address issues—like out-of-stocks or discontinuation candidates—before they escalate, saving you time and resources.
Actions via Workflow Automation
Take your insights beyond dashboards and into action with Tellius workflow automation. From detecting underperforming SKUs or competitor price drops to optimizing promotions and shelf availability, automated triggers and real-time alerts ensure you’re not just analyzing data—you’re acting on it.
Use Cases
Dominate Your Category
Leverage AI-driven Category Management strategies. Monitor category trends across channels and geographies. Surface the optimal product assortment, pricing, and promotions to outmaneuver competitors and captivate shoppers.
Uncover Shopper & Consumer Insights
Empower your teams with deep Shopper Insights.Reveal real-time shifts in consumer preferences and buying behavior. Easily spot emerging trends, segment shoppers by demand drivers, and personalize engagement to boost loyalty.
Omnichannel Analysis
Drive consistent growth with Omnichannel Analysis.
Track consumer journeys across eCommerce, in-store, and emerging platforms. Identify which channels outperform, refine your marketing mix, and deliver seamless consumer experiences.
Net Revenue Management
Boost profitability through Net Revenue Management.
Evaluate the impact of promotions, discounts, and trade spends on overall profitability. Discover the right mix of price, product, and placement to drive sustainable margin growth.
Trade Spend ROI Analysis
Attribute incremental sales lift to specific trade promotions across different channels. Identify which promotions yield the highest return and distribute promotional budgets across brands, product lines, or regions in the most efficient way.
Promotional Effectiveness & Lift
Assess the impact of overlapping promotions, and adjust timing to prevent dilution of promotional effectiveness. Monitor and react to competitor promotions in near-real-time.
Campaign Personalization & Targeting:
Tailor promotions to customer segments (loyalty program members, high-value customers, etc.) for maximum impact.
Optimize Your Supply Chain
Pinpoint disruptions and inefficiencies in real time. Forecast demand more accurately, reduce stockouts, and streamline logistics for maximum cost savings.
Transform CPG & E-Commerce Analytics with AI-Driven Intelligence
Harness AI to integrate data, uncover deep consumer insights, and optimize decision-making across supply chain, marketing, and sales strategies.
Connect Your Critical CPG Data Sources to Power Real-Time Insights
By uniting your CRM, product analytics, marketing data, and more, you gain a complete, AI-driven view of your software and technology business—letting you rapidly understand usage trends, reduce churn, and accelerate revenue growth.
Unleash the full power of data
to insights
Breakthrough Ideas, Right at Your Fingertips
Dig into our latest guides, webinars, whitepapers, and best practices that help you leverage data for tangible, scalable results.
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Kaiya Everywhere: Intelligence That Knows Your Business, Now Wherever You Work
Tellius 6.3 marks a major step toward making enterprise AI available wherever work happens. With Kaiya Everywhere, users can access trusted AI-powered analytics directly from Slack, Microsoft Teams, dashboards, browsers, enterprise applications, and AI tools through MCP integrations. The release also introduces powerful new capabilities for domain reasoning, enabling organizations to combine business context, semantic definitions, institutional knowledge, and analytical best practices into every AI interaction. New Kaiya Skills make it easier to customize how AI performs analysis, generates insights, creates visualizations, and executes workflows, while enhancements to memory, phrase learning, and query learning help AI become more accurate over time. Tellius 6.3 also streamlines onboarding, allowing teams to connect data, build business views, and start generating trusted answers in minutes. Together, these innovations help enterprises move beyond generic AI assistants to AI that understands their business, reasons with context, and delivers actionable insights wherever decisions are made.
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Best CPG Category Management Software (2026): The 6 Platforms Category Teams Actually Shortlist
Category management is evolving from periodic reporting and spreadsheet-driven analysis to continuous, AI-powered decision-making. This guide compares six of the leading category management platforms that CPG teams are actively evaluating in 2026. The comparison examines capabilities across category analytics, assortment optimization, shelf and space planning, retailer collaboration, demand insights, promotional performance, and AI-driven recommendations.
Why AI Workflows Give Different Answers Every Time — and How to Make Them Deterministic
One of the biggest challenges organizations face when deploying AI agents and workflows is inconsistency. The same question can generate different answers, recommendations, or actions depending on context, prompts, model behavior, and execution paths. This blog explains why AI systems are inherently probabilistic, where variability originates in modern agent architectures, and why prompt engineering alone cannot solve the problem. It explores how leading enterprises are introducing deterministic controls through semantic layers, governed business logic, structured workflows, context management, validation frameworks, and agent orchestration.
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Tellius AI Agents: Driving Real Analysis, Action, + Enterprise Intelligence
Tellius AI Agents transform business intelligence with dedicated AI squads that automate complex analysis workflows without coding. Join our April 17th webinar to discover how these agents can 100x enterprise productivity by turning questions into actionable insights, adapting to your unique business processes, and driving decisions with trustworthy, explainable intelligence.
PMSA Fall Symposium 2025 in Boston
Join Tellius at PMSA Oct 2–3 for two can’t-miss sessions: Regeneron on how they’re scaling GenAI across the pharma brand lifecycle, and a hands-on workshop on AI Agents for sales, HCP targeting, and access wins. Discover how AI-powered analytics drives commercial success.