Bayer
For a decade, commercial analytics optimized the pull model — better dashboards, faster queries, conversational search. Each generation made it easier to ask questions, but someone still had to ask. Bayer is changing the model: a governed semantic layer powering certified Kaiya agents that ship role-differentiated briefs to AVPs, AGMs, brand teams, and home office on cadence — before anyone has to open a tool.
Weekly specialty decks, subnational cuts, and leadership ad hoc analyses run as scheduled Kaiya missions instead of manual builds.
Home office and field teams coexisting on one governed platform — analysts, brand, market access, field leadership.
Unified metric definitions across the commercial portfolio — Nation, Area, Region, Territory, HCP grain intact.
A live example of how a Bayer market access lead asks a cross-source question — and how Tellius turns the answer into a recurring, role-targeted brief.
Dashboards are a pull model — someone always has to ask. The next frontier is push intelligence that puts the right brief in front of each person before they open a tool.
Bayer's path follows Sri Rao's three-stage model: AI agents start as interns — fast, narrow, every output reviewed. They graduate into experts — validated workflows certified and shared across the org. The third stage is push — accumulated intelligence delivering scheduled, role-differentiated briefs before anyone has to ask. The first two stages are in production today; push is the next frontier in flight.
Ad hoc Kaiya answers on demand. Analysts use conversational search to investigate any metric across the governed semantic layer — with lineage on every answer and every output reviewed before it leaves the team. This is where trust is earned: question by question.
Validated workflows certified and shared across the org. Once a query pattern proves out, it's published as a reusable agent anyone can call by name. Recurring analyst work — weekly specialty decks, subnational cascades, access decompositions, territory diagnostics — becomes a scheduled mission.
One signal, five briefs. The next phase: AVPs get area focus, AGMs get territory diagnostics, reps get ranked call lists, brand and home office get synthesized trackers — all shaped from a single governed source, on cadence, before anyone has to log in. Push is the inflection point in flight.
A conversational AI analyst grounded in a pharma-native semantic layer, Tellius reasons across structured and unstructured commercial data.
It investigates why numbers moved, and ships finished briefs to AVPs, AGMs, brand leads, and home office before they ask.