Overcoming Pharma Sales Barriers with AI, with Novo Nordisk (Hosted by PMSA)

In the evolving pharmaceutical landscape, field sales and home office teams face unique challenges in reaching revenue goals. With harder-to-reach HCPs, an abundance of data that complicates brand performance analysis, and ever-changing competitive dynamics, the need for innovative solutions is greater than ever.

Join Tellius in exploring the transformative power of AI analytics in overcoming these hurdles and driving commercial success.

We'll be joined by Tellius customer Frank Armenante, Director of Field Systems at Novo Nordisk, who brings 25+ years of expertise in the life science industry with the world’s leading pharmaceutical companies. He brings with him a deep understanding field sales effectiveness, commercial execution, incentive compensation, and data-driven approaches to driving real competitive advantages.

Field sales leaders will learn:

• How to leverage AI-generated insights for expediting sales analysis and execution
• Real-world success stories of leveraging AI to refine business strategies in the field
• Approaches to maximizing field effectiveness with self-serve analytics capabilities
• Ways to maximize brand opportunities and increase TRx by identifying and targeting new high-writing HCPs
  

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Home office leaders (brand, insights, and analytics leads) will learn:

• Brand performance and competitor analysis using AI
• Strategies for leveraging subnational insights to inform targeted marketing and sales initiatives
• ML-based HCP targeting and accessible propensity modeling