Agentic AI for CPG Commercial Teams

AI Agents for Proactive CPG Commercial Analytics

Your trade promotions are running. Your category reviews are due. Your JBP meetings are next week. The data exists — Nielsen, Circana, Walmart Luminate, retailer POS, internal shipments. The bottleneck isn't data. It's the two weeks of Excel work between "something changed" and "here's why."

Tellius deploys AI agents that work on your CPG data around the clock — measuring true incrementality, diagnosing share shifts, and surfacing distribution gaps before your competitors see them.

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See Tellius on your CPG data in 30 minutes.

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Ask a question, build a workflow, or create an app — in natural language.

Try one of these

Insight Our BOGO promo at Walmart lifted units 30% but margin dropped — which regions, SKUs, and retailer tiers actually drove profitable lift vs. just pulling forward demand?

Workflow Every week: pull syndicated POS from Nielsen, flag any SKU where share dropped over 1pt vs. prior 4-week avg, run root cause across distribution, velocity, and price, generate category manager briefing, push to brand teams.

Work Product Generate a category review deck for Kroger: market trends, brand share vs. competition, assortment opportunities, promotion effectiveness by tactic, and distribution void analysis with revenue impact sizing.

App Build an app that lets Key Account Managers compare their retailer's category performance vs. total market, filter by brand, segment, and time period, and drill into void opportunities ranked by revenue potential.

Want to try this on your own data?

Connect Nielsen, Circana, or your retailer feeds in minutes.

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Measurable Impact

Built for CPG Commercial Speed

220+

CPG metrics pre-configured

70-85%

Reduction in time to answer "why?"

14→2

Days for business review preparation

$5-15M

Revenue protected per brand annually

Commercial Use Cases

From Promo ROI to Distribution Voids — Investigated Automatically

Tellius understands syndicated data hierarchies, trade promotion mechanics, distribution metrics, and CPG data complexity natively. No translation required.

Trade Promotion Analytics

AI calculates lift, incrementality, and ROI for every event — flagging the 60-70% of promotions losing money while spend reallocation is still possible. Cannibalization and halo effects quantified.

ROI in 48 hrs, not 3 weeks

Category Management

Turn 6-week category reviews into same-day answers. AI delivers assortment recommendations, SKU rationalization, and retailer-ready insights on demand with quantified incrementality.

6 weeks → same day

Distribution & Void Analytics

Find the $10M you're losing to empty shelves. AI identifies distribution voids, tracks on-shelf availability, and delivers execution intelligence prioritized by revenue opportunity.

Voids prioritized by $ impact

Brand Performance & Share

Know why your numbers changed before anyone asks. AI decomposes market share into distribution, velocity, and price drivers — and monitors competitive dynamics continuously.

Share shifts explained in seconds

Retailer & JBP Analytics

Walk into every meeting with better data than the buyer. AI delivers account-specific performance, competitive positioning, and JBP-ready insights that answer retailer questions in real-time.

JBP-ready, on demand

Pricing & Elasticity Analytics

Model how everyday price, discount depth, and competitive pricing interact to drive consumer response. Gross-to-net forecasting grounded in actual promotion performance, not planned trade rates.

Price × promo response modeled

Always-On Intelligence

CPG-Native AI Agents

Agents that understand TPR vs. BOGO, ACV distribution, sell-through rates, and syndicated data hierarchies — out of the box.

Active

Promo ROI Monitor

Tracks promotion performance in-flight. Flags events trending below breakeven on Day 3, not Week 3 — enabling mid-quarter reallocation from losers to winners.

Trade ROI Lift In-flight

Active

Distribution Void Detector

Reconciles authorization files against POS data to identify gaps. Every void is sized by revenue opportunity and routed to field teams for action.

ACV OOS Weekly

Monitoring

Competitive Share Tracker

Continuously monitors market share vs. key competitors. Detects share shifts by retailer, region, and segment — flagging threats while response is still possible.

Share Competitive

Active

Category Review Builder

Auto-generates retailer-specific category review decks with market trends, share analysis, assortment gaps, and promo effectiveness — ready for buyer meetings.

Work Product On demand

Learning

Demand Signal Analyst

Monitors sell-through velocity, seasonal demand patterns, and stockout risk across retailers. Surfaces demand shifts before they hit the P&L.

Velocity Seasonal Real-time

Active

Pricing & Elasticity Agent

Models price elasticity curves by SKU, retailer, and region. Alerts when competitive price changes or everyday price shifts threaten your volume position.

Elasticity GTN Continuous

Ready to Put Your CPG Data to Work?

Connect Nielsen, Circana, Walmart Luminate, Kroger 84.51°, or your internal data. Start investigating share shifts and promo ROI in minutes — not weeks.

Schedule a Demo →

DISCOVER MORE

Breakthrough Ideas, Right at Your Fingertips

Dig into our latest guides, webinars, whitepapers, and best practices that help you leverage data for tangible, scalable results.

Payer contract analytics: how to size a formulary deal and prove pull-through

Winning favorable formulary access is only the first step in a successful payer strategy. The real challenge is determining whether a contract will generate profitable prescription growth—and proving that improved access translates into measurable pull-through. This guide explains how payer contract analytics enables market access, finance, and commercial teams to model the financial impact of formulary agreements before they're signed and continuously measure performance after launch. Learn how leading organizations combine formulary intelligence, claims, hub services, specialty pharmacy data, and field execution metrics to evaluate rebate effectiveness, forecast contract ROI, monitor payer performance, and identify opportunities to improve pull-through.

Spend Intelligence vs. Process Mining: How Companies Recover Millions Their Controls Approved

Process mining and spend intelligence solve different problems, but they're often evaluated as if they compete. This guide explains why they are complementary technologies and when organizations need one, the other, or both. Learn how process mining platforms reconstruct procurement workflows from event logs to identify bottlenecks, compliance issues, and operational inefficiencies, while AI-powered spend intelligence validates every invoice against contracts to uncover overbilling, duplicate payments, off-contract spend, pricing errors, and unclaimed rebates that process mining cannot detect.

ThoughtSpot alternative: migrating from ThoughtSpot to Tellius (2026 guide)

Many organizations that adopted search-driven analytics are now looking for platforms that go beyond answering questions to proactively investigating business performance and delivering finished analytical work. This migration guide explains how to move from ThoughtSpot to Tellius while preserving trusted metrics, semantic definitions, dashboards, and user adoption. It compares the two platforms across conversational analytics, automated insight discovery, root cause analysis, AI agents, governance, semantic context, and enterprise scalability.

Tellius 6.3: Kaiya Everywhere, Grounded in Your Business

AI answers are only useful when they're grounded in your business and available where decisions actually happen. See how Tellius 6.3 delivers fast, traceable insights across pharma, CPG, RevOps, and FP&A — right in the tools your team already uses.

Tellius 6.1: AI Agents Across Every Metric, Document, and Conversation

Tellius 6.0: Agent Mode for Deep Analytics + Insights

PMSA Fall Symposium 2025 in Boston

Join Tellius at PMSA Oct 2–3 for two can’t-miss sessions: Regeneron on how they’re scaling GenAI across the pharma brand lifecycle, and a hands-on workshop on AI Agents for sales, HCP targeting, and access wins. Discover how AI-powered analytics drives commercial success.

Tellius AI Agents: Driving Real Analysis, Action, + Enterprise Intelligence

Tellius AI Agents transform business intelligence with dedicated AI squads that automate complex analysis workflows without coding. Join our April 17th webinar to discover how these agents can 100x enterprise productivity by turning questions into actionable insights, adapting to your unique business processes, and driving decisions with trustworthy, explainable intelligence.

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