Agentic AI for CPG Commercial Teams

AI Agents for Proactive CPG Commercial Analytics

Your trade promotions are running. Your category reviews are due. Your JBP meetings are next week. The data exists — Nielsen, Circana, Walmart Luminate, retailer POS, internal shipments. The bottleneck isn't data. It's the two weeks of Excel work between "something changed" and "here's why."

Tellius deploys AI agents that work on your CPG data around the clock — measuring true incrementality, diagnosing share shifts, and surfacing distribution gaps before your competitors see them.

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See Tellius on your CPG data in 30 minutes.

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Ask a question, build a workflow, or create an app — in natural language.

Try one of these

Insight Our BOGO promo at Walmart lifted units 30% but margin dropped — which regions, SKUs, and retailer tiers actually drove profitable lift vs. just pulling forward demand?

Workflow Every week: pull syndicated POS from Nielsen, flag any SKU where share dropped over 1pt vs. prior 4-week avg, run root cause across distribution, velocity, and price, generate category manager briefing, push to brand teams.

Work Product Generate a category review deck for Kroger: market trends, brand share vs. competition, assortment opportunities, promotion effectiveness by tactic, and distribution void analysis with revenue impact sizing.

App Build an app that lets Key Account Managers compare their retailer's category performance vs. total market, filter by brand, segment, and time period, and drill into void opportunities ranked by revenue potential.

Want to try this on your own data?

Connect Nielsen, Circana, or your retailer feeds in minutes.

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Measurable Impact

Built for CPG Commercial Speed

220+

CPG metrics pre-configured

70-85%

Reduction in time to answer "why?"

14→2

Days for business review preparation

$5-15M

Revenue protected per brand annually

Commercial Use Cases

From Promo ROI to Distribution Voids — Investigated Automatically

Tellius understands syndicated data hierarchies, trade promotion mechanics, distribution metrics, and CPG data complexity natively. No translation required.

Trade Promotion Analytics

AI calculates lift, incrementality, and ROI for every event — flagging the 60-70% of promotions losing money while spend reallocation is still possible. Cannibalization and halo effects quantified.

ROI in 48 hrs, not 3 weeks

Category Management

Turn 6-week category reviews into same-day answers. AI delivers assortment recommendations, SKU rationalization, and retailer-ready insights on demand with quantified incrementality.

6 weeks → same day

Distribution & Void Analytics

Find the $10M you're losing to empty shelves. AI identifies distribution voids, tracks on-shelf availability, and delivers execution intelligence prioritized by revenue opportunity.

Voids prioritized by $ impact

Brand Performance & Share

Know why your numbers changed before anyone asks. AI decomposes market share into distribution, velocity, and price drivers — and monitors competitive dynamics continuously.

Share shifts explained in seconds

Retailer & JBP Analytics

Walk into every meeting with better data than the buyer. AI delivers account-specific performance, competitive positioning, and JBP-ready insights that answer retailer questions in real-time.

JBP-ready, on demand

Pricing & Elasticity Analytics

Model how everyday price, discount depth, and competitive pricing interact to drive consumer response. Gross-to-net forecasting grounded in actual promotion performance, not planned trade rates.

Price × promo response modeled

Always-On Intelligence

CPG-Native AI Agents

Agents that understand TPR vs. BOGO, ACV distribution, sell-through rates, and syndicated data hierarchies — out of the box.

Active

Promo ROI Monitor

Tracks promotion performance in-flight. Flags events trending below breakeven on Day 3, not Week 3 — enabling mid-quarter reallocation from losers to winners.

Trade ROI Lift In-flight

Active

Distribution Void Detector

Reconciles authorization files against POS data to identify gaps. Every void is sized by revenue opportunity and routed to field teams for action.

ACV OOS Weekly

Monitoring

Competitive Share Tracker

Continuously monitors market share vs. key competitors. Detects share shifts by retailer, region, and segment — flagging threats while response is still possible.

Share Competitive

Active

Category Review Builder

Auto-generates retailer-specific category review decks with market trends, share analysis, assortment gaps, and promo effectiveness — ready for buyer meetings.

Work Product On demand

Learning

Demand Signal Analyst

Monitors sell-through velocity, seasonal demand patterns, and stockout risk across retailers. Surfaces demand shifts before they hit the P&L.

Velocity Seasonal Real-time

Active

Pricing & Elasticity Agent

Models price elasticity curves by SKU, retailer, and region. Alerts when competitive price changes or everyday price shifts threaten your volume position.

Elasticity GTN Continuous

Ready to Put Your CPG Data to Work?

Connect Nielsen, Circana, Walmart Luminate, Kroger 84.51°, or your internal data. Start investigating share shifts and promo ROI in minutes — not weeks.

Schedule a Demo →

DISCOVER MORE

Breakthrough Ideas, Right at Your Fingertips

Dig into our latest guides, webinars, whitepapers, and best practices that help you leverage data for tangible, scalable results.

AI Agents for Pharma Commercial Teams: The 2026 Field Guide to Use Cases, Vendors, and What's Actually Real

This field guide examines the AI agent use cases that are actually being deployed across brand analytics, field sales, market access, forecasting, omnichannel engagement, incentive compensation, and commercial operations. The guide compares leading vendors and deployment approaches, highlighting the differences between AI copilots, agent frameworks, agentic analytics platforms, and purpose-built commercial AI solutions.

Kaiya Everywhere: Intelligence That Knows Your Business, Now Wherever You Work

Tellius 6.3 marks a major step toward making enterprise AI available wherever work happens. With Kaiya Everywhere, users can access trusted AI-powered analytics directly from Slack, Microsoft Teams, dashboards, browsers, enterprise applications, and AI tools through MCP integrations. The release also introduces powerful new capabilities for domain reasoning, enabling organizations to combine business context, semantic definitions, institutional knowledge, and analytical best practices into every AI interaction. New Kaiya Skills make it easier to customize how AI performs analysis, generates insights, creates visualizations, and executes workflows, while enhancements to memory, phrase learning, and query learning help AI become more accurate over time. Tellius 6.3 also streamlines onboarding, allowing teams to connect data, build business views, and start generating trusted answers in minutes. Together, these innovations help enterprises move beyond generic AI assistants to AI that understands their business, reasons with context, and delivers actionable insights wherever decisions are made.

Best CPG Category Management Software (2026): The 6 Platforms Category Teams Actually Shortlist

Category management is evolving from periodic reporting and spreadsheet-driven analysis to continuous, AI-powered decision-making. This guide compares six of the leading category management platforms that CPG teams are actively evaluating in 2026. The comparison examines capabilities across category analytics, assortment optimization, shelf and space planning, retailer collaboration, demand insights, promotional performance, and AI-driven recommendations.

Tellius 6.3: Kaiya Everywhere, Grounded in Your Business

AI answers are only useful when they're grounded in your business and available where decisions actually happen. See how Tellius 6.3 delivers fast, traceable insights across pharma, CPG, RevOps, and FP&A — right in the tools your team already uses.

Tellius 6.1: AI Agents Across Every Metric, Document, and Conversation

Tellius 6.0: Agent Mode for Deep Analytics + Insights

Tellius AI Agents: Driving Real Analysis, Action, + Enterprise Intelligence

Tellius AI Agents transform business intelligence with dedicated AI squads that automate complex analysis workflows without coding. Join our April 17th webinar to discover how these agents can 100x enterprise productivity by turning questions into actionable insights, adapting to your unique business processes, and driving decisions with trustworthy, explainable intelligence.

PMSA Fall Symposium 2025 in Boston

Join Tellius at PMSA Oct 2–3 for two can’t-miss sessions: Regeneron on how they’re scaling GenAI across the pharma brand lifecycle, and a hands-on workshop on AI Agents for sales, HCP targeting, and access wins. Discover how AI-powered analytics drives commercial success.

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