How PepsiCo is Transforming Global Consumer Insights and Analytics with AI

 
Speakers
Amber
Martin
Manager - Reporting & Measurement, Global CX
Pepsico

Amber Martin manages Global Measurement and Reporting for Consumer Experience at PepsiCo, where she plays a key role in enhancing the company’s understanding of consumer behavior. A highly experienced consumer insights and analytics professional, she previously leveraged insights to drive business decisions at Southwest Airlines and AT&T.

In this webinar, you'll learn how PepsiCo:

  • Integrates multiple consumer data sources quickly to drive innovations that align with evolving consumer preferences
  • Leverages AI to uncover near real-time insights, trends, and anomalies that optimize supply chain, forecasting, and marketing decisions, ultimately saving the firm time and reducing costs
  • Reduces report generation time from days to hours, making critical insights accessible across the organization
  • Identifies revenue growth opportunities through customer feedback, guiding decisions on distribution, premiumization, and value
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