Introduction
Every organization has goals—but KPIs make them measurable. They act as a compass, translating strategy into specific, trackable outcomes that teams can align around. Whether tracking customer retention, sales growth, or digital engagement, KPIs bring clarity to performance and guide action at every level.
Definition
A Key Performance Indicator (KPI) is a measurable value that indicates how effectively a company is achieving strategic objectives. KPIs vary by department and goal—ranging from revenue growth and customer churn to Net New Prescriptions (NBRx) in pharma. In analytics platforms like Tellius, KPIs are tracked in real time, analyzed in context, and connected to deeper drivers through AI-powered diagnostics.
Conclusion
KPIs are more than just numbers—they’re tools for alignment, accountability, and improvement. When powered by intelligent analytics, they not only measure performance but help uncover the “why” behind the outcomes, driving continuous growth and smarter decisions.
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Snowflake Summit 2023
Tellius is a Green Circle sponsor at Snowflake Summit 2023. Hear how eBay is is taking self-service data exploration to the next level. Stop by Booth 1751 to win some great prizes.
